Start with your best-fit customer
Describe the customers with the clearest need, a recognisable trigger and a reason to act. Broad targeting often leads to vague messaging.
Understand the alternatives
Your competition includes doing nothing, spreadsheets and internal workarounds. Explain why your approach improves on the alternatives customers actually use.
Test the message
Speak to target buyers. Ask what they understand, what feels relevant and what remains unclear. Use those conversations to sharpen your website and sales story.
Learn how we build clear positioning and target market definitions in our SaaS Go-to-Market Strategy & Roadmap.
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